But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). How do I find companies to sponsor my race car? Pravega Racing Sponsorship Proposal | PDF | Automobiles | Manufacturing One of the biggest mistakes drivers make is getting too lost in their own heads. Are your posts in line with the companys current message? Leg Daddy Racing Sponsorship Proposal - SlideShare From NASCAR, to Club Racing, to go-karting. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Go in with no agenda, otherwise, itll come across as disingenuous. Sponsorship Application. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Share your form with others. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D So when you do get a sponsor on board it pays hugely to invest in keeping them happy. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Before you even consider approaching a sponsor, put together a sponsorship . Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Essentially, Contingency Sponsors have already agreed to support a racing series. Focus on the businesss goals rather than your life story. How will your sponsor assess the sponsorship and whether it has been a success for them? Sponsorship brings so much more than a logo on a car . Sponsorship Application - CarSponsors.com Many more also emulate a classic livery because it looks really cool, without any form of compensation. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. And you can use it to find sponsors for your event through our Sponsor Finder tool. What makes you different from any other person? If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. These are generally labor services vs paying cash or parts. If you have questions you think other race directors may know the answers to, or just want to chat about Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Agree 16.59%. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Dont just approach motorsport press for coverage. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Helping race directors share expertise and learn from each other is a big part of what we do. You also may be able to offer experiences, such as hosting the company at the race track. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Think about those reasons you stand out. Race Car Sponsorship Proposal Template. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. Update your sponsor with reports on the work youve been doing for them. What makes you different from any other person? If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. It is not a donation nor is it a "favor". This is a more simple document that tells your story. 3. Sponsorship Proposal For . Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Your sponsors would base their decision on how you're going to help them in exchange for their support. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. to see that back in extra sales. Make sure you only provide brief details of everything in the cover letter. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Kyle Busch proposes Anheuser-Busch with NASCAR sponsorship In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. . The easiest way to get motorsport sponsorship is to build a network. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Always be thinking of ways to reach new people. If you dont, it might be worth working with a designer to create this as they work on your proposal. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. 0000001109 00000 n Try and see the positive in every situation. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Harvick has spent 23 seasons in the NASCAR Cup Series. How long you have been racing. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. [1] 2. Do you need a motorsport proposal template? Racing Mentor Get involved in relevant discussions around motorsport and your niche. *} There are so many businesses with sponsorship programmes. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . This will be key in making sure theyre happy throughout the year. Expect serious, cutthroat competition with the higher stakes. Instagram is a powerful platform for building a following and promoting your racing brand. Race Car Sponsorship Agreement Template. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). It is a document that seeks help from sponsors to help them with their racing careers. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. A short biography about you. Road Racing in the United States has several tiers. The heart of your proposal lies in what you have for them. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Open the template in our online editing tool. . Thank the letter reader for his or her time and include all of your contact information. Racing Sponsorships. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Itll be the basis for everything you post on social media, how you write race reports, and more. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. (PDF) Pravega Racing Sponsorship Proposal - DOKUMEN.TIPS